Link popularity and link relevance are two most important factors that how search engines rank web pages. Getting one-way links is important to your website’s success because it will help your site get ranked in the search engines and get ranked higher. This is exactly what you are looking for so you need to focus on one way links. You may have been working with a Boston online marketing company that was composing and submitting articles for you. It is true that you need to get links from local sites or from page that relevant to local market if you want to rank well for local term. However, you can write the articles and submit them to directories just as good as any Boston web design company can. Of course, if you are not a good writer then hiring one is a good idea and then submitting the information yourself is a breeze. Each directory site or article site usuall has different guidlines for submissions. The point of the matter is that if you are on a budget you can save some money by submitting your articles yourself. You can even submit them once and have them distributed to thousands of sites. If you want to save time and get better results, you may consider out source link building to a professional link building service company. They often have more experience or access to more sites.